Roofing-specific ROI calculator
How much are missed roofing leads costing you?
Roofing leads are urgent and competitive. If a homeowner has a leak, storm damage, or an insurance question, they usually contact multiple contractors. This calculator estimates the upside from rescuing just a small number of missed or stale estimate requests each month.
Default assumptions
For a small-to-mid roofing contractor: 80 monthly leads, 20% currently missed/stale, 12% recovered appointment rate, 35% close rate, $9,500 average job value, and 35% gross margin.
Website forms, calls, ads, referrals, and quote requests.
Leads not reached quickly or not followed up after no reply.
Share of missed/stale leads that book after automated follow-up.
Share of recovered appointments that become paid jobs.
Use repair/replacement blended average.
Used to estimate profit impact, not just revenue.
Missed/stale leads
—
per month
Recovered jobs
—
per month
Recovered revenue
—
per month
| Estimated recovered gross profit | — |
|---|---|
| LeadRescue managed cost | $750/month after setup |
| Estimated monthly profit after managed cost | — |
| Break-even jobs needed at these assumptions | — |
This is an estimate for sales conversations, not a guarantee. The 14-day pilot is designed to test whether recoverable missed leads exist in the contractor’s real workflow.
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